Thursday, 5 August 2010

Net neutrality – The battle lines have been drawn

The New York times are today reporting that Google and Verizon have signed a net neutrality agreement. If you are not familiar with this concept be afraid if it ever makes its way to this side of the pond. Basically this allows a company to make sure that its content received priority as it makes its way to customers.

No way is there any good in this for the end customer and will hamper small upstarts as their content gets throttled and makes for an unpleasant experience. With ever expanding video delivery systems cropping up on the internet ISPs are going to go to extreme lengths to try and keep traffic moving. Let's hope that this is not the start of things to come, after all you won't want your iPlayer experience ruined because your ISP isn't receiving huge wads of cash from the BBC to make sure its content is delivered without being throttled.

Earlier in the year in the FFC lost a court case against Comcast where it tried to wade in on the whole net neutrality debate, lets hope that they pursue this vigorously and that this does not become the norm.

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